Themenheft 93/2022


Hg. v. Martin Reisigl

»Absolut unnötig« oder »wichtig für Gleichstellung«? – Argumente und Motivationen für und gegen geschlechtergerechten Sprachgebrauch. Eine quantitative und qualitative Diskursanalyse

Christoph Oscar Hofbauer

Gender-fair language is a topic that has been discussed extensively both among linguists and non-linguists. In this context, universities play a crucial role, because they combine research perspectives with everyday language use and function as role models for the society. Hence, this paper presents and discusses the results of three surveys conducted at the Vienna University of Economics and Business. After an overview of the relevant literature, the paper analyses quantitative and qualitative data from a total of 1,915 participants (students and employees), identifies contradictory positions and sheds light on current competing discourses in the field of gender-fair and anti-discriminatory (German) language. As a conclusion, awareness-raising measures are recommended for a language that is seen as a powerful tool that can contribute to more gender equality.

Schlüsselwörter: Geschlechtergerechte Sprache, Gendern, Genderlingu­istik, Soziolinguistik


»Ich frage mich, in was für einer Gesellschaft wollen wir leben?« - Eine Kritische Diskursanalyse der Reaktionen auf Nina Prolls Facebook-Post zu #MeToo in österreichischen Printmedien

Katharina Meissl/Edna Imamović/Zahra HosseiniKhoo

In October 2017, the Austrian actress Nina Proll published a Facebook post, criticizing the #MeToo campaign and its participants for ›weakening women‹. The post instigated supportive and critical reactions. This Critical Discourse Study analyzes the reactions to Proll’s post in six Austrian newspapers between October 25th 2017, and March 31st, 2018. It sheds light on argumentative patterns in the Austrian discourse on #MeToo. The analysis reveals (i) diverse representations of Proll through personal and professional attributions; (ii) ambiguous definitions of sexual harassment, (iii) the reproduction of myths about sexual violence.

Schlüsselwörter: #MeToo, sexuelle Gewalt, Kritische Diskurs-analyse, Argumentationsanalyse, österreichische Printmedien


»elendig vs. »liab« – Gender in der Fankultur: Eine Analyse von Forumsbeiträgen zu den Fußball-Europameis-terschaften 2016 und 2017

Anna Winkler

This article investigates differences in nominations and predications in the discourse of men’s and women’s football. 5241 postings have been analys-ed following the Discourse-Historical Approach and studied with respect to linguistic discrimination on the basis of gender identity. The postings show differences in the reception of football-related incidents. They relate less to the actors’ gender than to the relationship users experience when dealing with the actors. This discrepancy may link to the respective distan-ce or closeness to the referenced object. Strong utterances of critique, in-sults and abusive language are rather used if the subject is a popular male player, and they are becoming more frequent with the popularity of female players. Apart from that, males and females are treated similarly.

Schlüsselwörter: Kritische Diskursanalyse, Genderlinguistik, Fußball-Europameisterschaft, Social Media, Genderstereotypen